Byob Music Festival
art direction            branding            concept development




About This project involves designing a music festival event featuring alternative hip-hop artists, sponsored by the LEGO Group.

BYOB Music Festival reshapes the definition of play. “BYOB,” which stands for “bring your own beer,” is often used in the context of parties. Altering the acronym to stand for “bring your own bricks” combines the child-like association of LEGO bricks with a more mature association with young adult culture.


 BYOB MUSIC FESTIVAL